I am and always have been a huge Coca-Cola fan. Which leads me to some wonderfully exciting news I have to share. I was asked if I would like to be one of the Coca-Cola Arctic Home Mama Bears. A no brainer for me, loving Coca-Cola and getting to help spread the word about protecting the habitat of polar bears, I jumped on board.
Being one of the Coca-Cola Mama Bears means I will help bring awareness and raise funds for Coca-Cola’s Artic Home program. Coca-Cola and their longstanding partner, World Wildlife Fund (WWF) are announcing an initiative to help protect the polar bear’s home. Through “Arctic Home,” Coca-Cola and WWF are raising awareness and funds to protect the polar bear’s Arctic habitat. Coca-Cola is making an initial $2 million donation to WWF for polar bear conservation. Also, to bring awareness Coca-Cola is turning their iconic cans white (as seen above) as well as the caps on their bottled drinks through February 2012.
HOW YOU CAN HELP: It’s such a simple way to help a wonderful cause. Simply text the package code to 357357 to make a $1 donation to WWF, Coke will match it — up to $1 million! You can also make donations online at ArcticHome.com, starting November 1.
Watch a little clip on how the polar bears came to be so well known with Coca-Cola:
Pick up some of the newly packaged cans and bottles this November-February 2012 and spread the word about this great initiative by Coca-Cola. Also, down the road over the next few months watch for some more posts with information, some giveaways and even a twitter party. Get involved and have a chance to win some goodies while you are reading all about the Artic Home initiative.
Compensation was provided by Coca-Cola, but Coca-Cola is not a sponsor, administrator, or involved in any other way with this post. All opinions expressed in the post are my own and not those of Coca-Cola.
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