I participated in Influencer Activation on behalf of Mom Central forCricket Wireless. I received a promotional item to thank me for participating.
I recently went to a concert with my daughter and it was a night full of memories. Music, smiles, and a great time were had by all. In fact, every concert I have ever been too has resulted in memories galore. Thanks to Cricket Wireless, people are definitely getting something to smile about (#STSA). Cricket sponsored the widely popular Pitbull and Enrique Iglesias tour, connecting with consumers and music fans.
You might be thinking “Oh a sponsor, those are the people that advertise during the concert, or have banners hanging around the arena” and while normally you would be right, Cricket has taken it much further. They want to make sure the fans have a night full of memories, so they are enhancing the fan experience by setting up some AWESOME activations!
Here are the activations they included in the tour:
~ Cricket Stage – A 10X20 stage erected at select tour stops where fans can hop up on stage and give their best “headliner” pose. Participants can share their 360 images on their social channels via “share kiosks” around the stage. Photos will be entered into a sweepstakes where a winner and 3 guests will get a trip to the Miami Latin Grammy Street Party. Participants of “The Stage” activation all receive Cricket ear buds
~ VIP Meet & Greet – A backstage VIP area will be set up backstage. Meet&Greet participants will get to meet Pitbull or Enrique and take photos on a Cricket step & repeat.
~ Selfie Station – Mirrors in the ladies room encourage fans to snap selfies and post to their social channels. They can take pictures of all the fun they are having at the concert to share with friends.
~Ask Enrique – Fans can win a trip to the Pitbull and Enrique tour stop in Atlanta, meet Enrique in person and ask him that burning question they have.
~Hologram Standee Billboards – Located at high-traffic spots within the activation venues, holograms of Enrique and Pitbull will create completely lifelike images of the musician for concert goes to check out!
That’s what it’s like to make a concert that is a memorable night. I am a fan of both Enrique and Pitbull and wish I were attending one of the stops on this tour. Which activation do you think you would have the most fun with? What is your favorite song by the artists on the tour?
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